W Amsterdam


Spuistraat 175, Amsterdam, 1012 VN, Netherlands   •  Weather:   

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W Insider

W Amsterdam launches search for W Insider

AMSTERDAM – May 6th, 2015 – W Hotels today announced its search for the W Insider ahead of the brand’s highly anticipated launch in Amsterdam this September. An integral role at all W Hotels, the W Insider connects global jetsetters and local tastemakers to what’s new and next in each city and destination, revealing the hottest design, fashion and music experiences.

As an industry innovator, W Hotels prides itself on bringing cutting-edge insights and innovation to some of the coolest destinations in the world. This year, Amsterdam will step into the spotlight as the brand brings its signature contemporary, design-led lifestyle style to the Dutch capital. As a switchboard of cultures and avant-garde ideas, W Amsterdam will act as a creative incubator for showcasing the city’s emerging talents, with the W Insider leading the way and setting the tone to deliver amplified experiences in unexpected ways.

“We are excited to be launching the search for the W Insider for W Amsterdam. The W Insider plays a vital role in all W Hotels, ensuring that our guests have the most incredible and memorable stay in the hotel and the city whenever they stay with us,” explained Igor Buercher, General Manager, W Amsterdam. “They’re the most connected person in the city, and for the W Insider position in Amsterdam, we are looking for someone who will best embody the passions and flair of the W brand and the vibrancy of Amsterdam.”

The search for the W Insider at W Amsterdam will kick off on April 30th. Interested applicants should follow @WAmsterdamHotel on Twitter or Instagram and share three unique images that show what’s new/next in this vibrant and cutting-edge city through the lens of W Hotels’ key passion points of design, fashion and music and use the hashtag #WAmsterdamInsider. The submissions will be judged by an illustrious panel of leading Dutch influencers including Mariette Hoitink, co-founder of the Jeans School and Karin Swerink, editor-in-chief of Vogue Netherlands.

The panel, which also includes the hotel’s General Manager, will select the 10 most engaging and creative submissions. Shortlisted candidates will join an exciting casting session where they will be pushed to think outside the box and prove that they exemplify the essence of W Amsterdam’s core values and have insider access to what’s new and next in Amsterdam.

For more information, visit http://www.wamsterdam.com/insider. In addition to the search for the W Insider, castings for all other roles at W Amsterdam will commence on May 6th through July.

Owned by Amsterdam-based Europe Hotels | Private Collection and managed by Starwood Hotels & Resorts, the iconic W Amsterdam is housed across two historic   properties – the old Royal Dutch Post building close to Dam Square and the adjacent former KAS Bank building on Spuistraat 172. Located in the heart of the Dutch capital, behind the Royal Palace, the hotel is just steps from the city’s iconic canal district, with its vibrant restaurants, bars and nightlife scene. Redefining luxury with its innovative design, signature amenities and unique style, W Amsterdam will provide guests with an integrated contemporary lifestyle experience with 238 stylish guestrooms across the two buildings, including 23 suites, three WOW suite and two Extreme Wow Suites (the W brand’s reinterpretation of the Presidential Suite). The restaurants, The Duchess and Mr. Porter, will be operated by The Entourage Group, a specialist international restauranteur setting new standards for the international hospitality industry.

Guests will be treated to the W brand’s iconic Whatever/Whenever® service philosophy, providing them with whatever they want, whenever they want it, as long as it’s legal. W Amsterdam will also boast a full calendar of exclusive W Happenings that showcase what’s new and next in design, fashion and music to guests and local trendsetters alike.

Following the successful premieres of W Hotels in Istanbul, Barcelona, St. Petersburg, London, Paris, and most recently Verbier, Switzerland, W Amsterdam will become the seventh W Hotel in Europe joining a portfolio of 47 W Hotels around the world, with plans to reach more than 60 W Hotels by 2018.

About W Hotels Worldwide

W Hotels is a contemporary, design-led lifestyle brand and the industry innovator with 46 hotels and retreats, including 17 W-branded residences, in the most vibrant cities and exotic destinations around the world. Inspiring, iconic, innovative and influential, W Hotels provides the ultimate in insider access, offering a unique mix of cutting-edge design and passions around fashion, music and entertainment. W Hotels offers a holistic lifestyle experience that is integrated into the brand’s sensibility through contemporary restaurant concepts, glamorous entertainment experiences, stylish retail concepts, signature spas and inspiring residences. With more than 16 years of proven success, W Hotels is on track to reach 60 hotels by 2017. W Hotels have been announced for Amsterdam, Shanghai, Tel Aviv, Abu Dhabi, Dubai, Amman, Jakarta, Panama, Muscat, Suzhou, Changsha, Chengdu, New Delhi, Kuala Lumpur, Shenyang, Marrakech and Brisbane, while upcoming W Retreats include Goa, Phuket, Hainan Island and Mexico’s Riviera Maya. For more information, visit http://www.whotels.com or www.facebook.com/whotels. To live the W Hotels lifestyle 24/7/365, visit www.wresidences.com. Follow @WHotels on Twitter and Instagram.

About Starwood Hotels & Resorts Worldwide, Inc.

Starwood Hotels & Resorts Worldwide, Inc. is one of the leading hotel and leisure companies in the world with more than 1,200 properties in some 100 countries and over 180,000 employees at its owned and managed properties. Starwood is a fully integrated owner, operator and franchisor of hotels, resorts and residences with the following internationally renowned brands: St. Regis®, The Luxury Collection®, W®, Westin®, Le Méridien®, Sheraton®, Four Points® by Sheraton, Aloft®, Element® and the recently introduced Tribute Portfolio™. The Company boasts one of the industry’s leading loyalty programs, Starwood Preferred Guest (SPG®), allowing members to earn and redeem points for room stays, room upgrades and flights, with no blackout dates. Starwood recently announced plans to spin off its Starwood Vacation Ownership, Inc. business, a premier provider of world-class vacation experiences through villa-style resorts and privileged access to Starwood brands, into a standalone public company by the end of 2015.  For more information, please visit www.starwoodhotels.com.

About Europe Hotels Private Collection

Europe Hotels | Private Collection (EHPC) is an independent hotel management company routed and based in Amsterdam.  EHPC manages a collection of individually designed hotels in Europe and creates lifestyle hotel concepts and brands. It provides a wide range of added value services covering every aspect of the hotel business, all of which contribute to improving performance. www.ehpc.com

The Entourage Group

The Entourage Group is an unexampled hospitality imperium, creating and building internationally acclaimed concepts including restaurants, hotels and other high-end locations across the globe.  Their wide range of expertise has been cultivated extensively through the years of hotel management, operations and fine dining experience.  Collectively, their strengths and experience inspire The Entourage Group to continue to set the new standard for modern hospitality.  The currently owned & operating brands include MOMO Amsterdam, IZAKAYA Amsterdam, The Butcher, SHIRKHAN and the upcoming THE DUCHESS, Mr. Porter, Entourage club, IZAKAYA Munich & IZAKAYA Hamburg.

Media Enquiries:

For further information on W Amsterdam please contact:
tegan@wcommunications.co.uk / 07872376590